IMM Cologne 2018 is just around the corner and, in this article, we will talk about what you should have in consideration and what you should do in order to brace yourself not only for the German January cold, but also for the very first interior design trade show of the year!
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The very first interior design show of the year, IMM presents the trends that will re-define the architecture and home decor sector, with all its products. You can trust IMM Cologne to provide you with a unique and special variety of interior design ideas for every division of your home, with every style and every color.
This trade show is amazing because of what we mentioned before, but also because this event demonstrates immense variety, showcasing products like home decor items and accessories, interior design items, interior decorative items, interior design services and interior accessories, all of these for architects, interior designers, industrial product industries and several more.
IMM also offers you some services that other trade shows don’t, like stand construction, where they help you with the planning and building of your physical space in the outlet; your advertising, where they help you utilize marketing to enhance the experience of your stand, reach the largest number of people possible and get the most people visiting your stand as possible.
Advantages in participating in IMM Cologne 2018
They list on their website three different major benefits, for you to participate:
Number 1: Meeting place for the industry. They are not lying. In 2017, about 150.000 people visited both IMM and LivingKitchen. Of those, 2/3 came from outside Germany.
Number 2: Location. The trade show takes place in the largest European economic center, the very center of Cologne, which means that, for about 180 million Europeans, IMM is just a few hours away.
Number 3: This town is big enough for the two of us. This trade show takes place at the Koelnmesse, which is Europe’s fifth largest trade fair, with over 11 halls for exhibitors and over 284.000 squared meters of area.
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