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SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON

SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON

SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON IMG 9609

At Salone del Mobile 2017, Dedon is presenting an ingenious and creative Hideaway Beach theme that has a natural character due to soft summer colours and a breezy spirit of luxury. The brand’s booth was designed by Werner Aisslinger and is best defined by a serene, comfortable, authentic, bright and relaxing atmosphere. Aisslinger directs the focus of visitors to a semi-circle of abstract water half-way along the wall which is completed by a vast mirror in order to create a distinctive visual effect, sort of like a “geometric oasis”.

SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON IMG 9560

Related Article: iSaloni 2017 – Meet Striking and Exclusive Italian Pieces from B-Line

salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON 7bd825c8 85f3 48f8 bb39 4e9da4e8d74c

SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON IMG 9656

Natural materials and thoughtful details — from oversized plants to view breaking curtains to leafy graphics by Bureau Borsche — transport visitors to a place of discovery and escape. Through shifting shadows created by hanging wooden lamellas, an eye-catching beach bar suggests a scene from some secret retreat.

SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON IMG 9718

Related Article: iSaloni 2017 – An Inside Look at Vitra’s Luxurious Home Collection

SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON IMG 9741

According to Sonja van der Hagen, creative director of DEDON, “After last year’s inspiring journey to the jungle, it was time to return to the beach. But not just any beach. We were dreaming of a cozy hideaway — a place to relax and enjoy, meet friends and family, and celebrate our new collections. Werner understood this perfectly.”

SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON IMG 9721

salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON banner new catalogue covet lounge

SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON IMG 9789

Nevertheless, the most important aspect Hideaway Beach is the actual furniture exhibition which exudes luxury and elegance to no measurements. Some of the pieces that are being displayed in the brand’s stand are the Others by Stephen Burks’ new collection of animated lanterns and extensions of collections like BRIXX, TIBBO  and MBRACE. Lastly, the pieces are separated by platforms of various heights, thus giving the spotlight to each piece individually.

SALONE DEL MOBILE – A HIDEAWAY BEACH CONCEPT BY DEDON salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON IMG 9829

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SALONE DEL MOBILE – A HIDEAWAY BEACH CONCEPT BY DEDON salone del mobile 2017 SALONE DEL MOBILE 2017 – A HIDEAWAY BEACH CONCEPT BY DEDON IMG 9798