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Midcentury modern Italian design: Salvatore Ferrante

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Salone del Mobile 2017: Fendi Casa presents Six Shades Of Palmer Sofa

SALONE DEL MOBILE 2017: FENDI CASA PRESENTS SIX SHADES OF PALMER SOFA

Salone del Mobile 2017: Fendi Casa presents Six Shades Of Palmer Sofa salone del mobile 2017 SALONE DEL MOBILE 2017: FENDI CASA PRESENTS SIX SHADES OF PALMER SOFA 1

Salone del Mobile 2017: Fendi Casa presents Six Shades Of Palmer Sofa – On the occasion of the Salone Internazionale del Mobile, Fendi Casa presents a new exclusive Made-To-Order version of the Palmer sofa designed by Toan Nguyen, named Six Shades of Palmer. A creative blend of graphic lines and rigorous shapes enhanced by an innovative use of colors, that contributes to enhance the concept of Italian furniture and Italian design.

Six Shades of Palmer stands out for its surprising dégradé effect that gives it a unique personality. Six nuances ranging from an intense passion red to a delicate powder pink. A sofa with a strong charisma, embodying the perfect synthesis of the FENDI woman’s Dualism. A creative proposal that reinterprets the graphics dear to the Maison, through macro-lines on 3D textures and by experimenting with a chromatic palette on color-contrast cushions, adding a dynamic touch to the sofa structure.

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In line with the avant-garde mood of the Fendi Casa Contemporary Collection, in which design and fashion blend in a harmonious play, Six Shades of Palmer features a modular structure, shaping a generous angular seat. A sofa designed to elegantly furnish the living area of a contemporary yet sophisticated residence, surrounded by an intimate and warm atmosphere.

Salone del Mobile 2017: Fendi Casa presents Six Shades Of Palmer Sofa salone del mobile 2017 SALONE DEL MOBILE 2017: FENDI CASA PRESENTS SIX SHADES OF PALMER SOFA det 1Source: Luxurylivinggroup.com

The new Six Shades of Palmer sofa will be exhibited in the new Fendi Casa flagship store in Via Montenapoleone and it will be available exclusively as a Made-To-Order piece.

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Read also: MILAN DESIGN WEEK 2017: INSTALLATIONS AND NEW DESIGNS BY MATTEO THUN

TOAN NGUYEN

Salone del Mobile 2017: Fendi Casa presents Six Shades Of Palmer Sofa salone del mobile 2017 SALONE DEL MOBILE 2017: FENDI CASA PRESENTS SIX SHADES OF PALMER SOFA tn portraitsSource: www.toan-nguyen.com

Toan Nguyen was born in Paris in 1969 and graduated in Industrial Design at ENSCI – Les Ateliers in Paris, in 1995. Immersed in Italian design culture for more than twenty years, he establishes a unique dialogue with brands, their processes and teams opposed to egocentric and self-referential designs. After various experiences in Paris and Barcelona, notably with Alberto Lievore, he moved to Milan pursuing his career with Antonio Citterio, where he became head of design and design partner, co-signing over ten years more than forty products for international brands like Axor-Hansgrohe, B&B Italia, Flos, Iittala, Kartell, Technogym and Vitra, amongst others, before founding his own design office in 2008.

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With a resolutely multidisciplinary approach, today the office is focused on design in all its aspects, from product development to art direction, in partnership with leading international companies based in Europe, North America and Asia such as Fendi Casa, Dedon, Laufen, Walter Knoll, Vibia, Viccarbe, Lema, Busnelli, Urmet Group, Coalesse e Studio TK. Toan Nguyen has received numerous awards for his designs, including Red Dot Design Award, Best of Neocon Award, Good Design Award, ISH Design Plus Award and, recently, the Archiproducts Design Awards first prize.

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FENDI CASA

The Fendi Casa collection was founded upon a strong intuition of Alberto Vignatelli in 1987 with the vocation to decorate rooms in the same manner as the attire that FENDI dressed generation of women with clothes and accessories. Today Fendi Casa offers a glamorous and cosmopolitan lifestyle, with a collection that ranges from contemporary to modern to classic. Each furnishing and complement is the result of extensive research and constant, meticulous craftsmanship and fine workmanship. A complete collection featuring collaborations with renowned international designers and details that reflect the expressive codes of FENDI.

Salone del Mobile 2017: Fendi Casa presents Six Shades Of Palmer Sofa salone del mobile 2017 SALONE DEL MOBILE 2017: FENDI CASA PRESENTS SIX SHADES OF PALMER SOFA 7Fendi Casa 3 Contemporary booth  SMD16 02Source: Luxurylivinggroup.com

FENDI

The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925 with the opening of the first FENDI boutique – a handbag shop and fur workshop. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965, the collaboration with Karl Lagerfeld begins and continues today. In 1992 Silvia Venturini Fendi is appointed FENDI’s accessories creative director. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. Today FENDI is synonymous with tradition, experimentation and creativity.

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