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At Last, Maison et Objet 2018 Theme Is Revealed..._5

At Last, Maison et Objet 2018 Theme Is Revealed…

Maison & Objet’s theme for January was revealed, and it is time to know all about it!

After finding out all about Maison & Objet’s favorite rug, we now know which is the long-awaited theme for the January edition. That theme is about to be unveiled know so drumrolls, please… Maison et Objet 2018 theme is… SHOW-ROOM! Excited yet? No? Want to find out what this is all about? Keep scrolling!


MORE M&O: THE RISING TALENTS YOU DON’T WANT TO MISS AT MAISON ET OBJET 2018!


Maison & Objet 2018 theme was revealed not long ago, and from what we already know, we can already tell it is going to be yet another great edition! Show-Room will be the concept for the January edition of Maison & Objet, so make sure to take some notes on the following…

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January marks the date when it is Agence NellyRodi’s turn to design the famous Inspirations Space and the Bookshop-Café that will encapsulate the concept behind Show-Room. This year’s concept was born from Agence NellyRodi’s consultants’ investigative work on multiple industrial, marketing and societal topics. Not only in the Inspirations Space and the Bookshop-Café, this year’s concept with also be discussed in the context of the lifestyle trends at L’Espace Conférences. 

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Maison & Objet asked some questions to Vincent Grégoire from Agence NellyRodi. One of them was why did they end up choosing this concept and how would they define it. Grégoire explained that the financial crisis and the digital revolution have had a huge impact on our behaviors. What happened is that consumers who used to have a passive posture regarding their consumption habits have now found empowerment. Because of the digital age we are living in, consumers have access to all the information they might want, which leads to an easier way of comparing prices, sharing comments and even rating products.

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It is the sharing their comments with their communities, revealing themselves, making commitments, and voicing their opinions that Agence NellyRodi’s consultants have come to the concept of showroomisation trend: it is no longer the product that makes the consumer, but the consumer that makes the product.

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But what will the Inspirations Space look like?

Of course, I wanted the place to have a dramatic feel, with mirrors, glass display cases, spotlights, but I also wanted it to be interactive, to reflect the new dynamic initiated by social networks,” said Vincent Grégoire. Reflecting that wish, the space will be highly interactive, a place where “visitors will be asked to make their own selections and to explain their reasons for making such or such choices.”

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We also want to know what is the message behind this SHOW-ROOM exhibition, to which Vincent Grégoire answered wonderfully. The designer told Maison & Objet that “the Inspirations Space is an invitation to question the status quo and take a stand, to overcome ennui.” We went on, saying that nowadays customers need a place where they can experience products and share their opinions in a truthful way. He ended, stating that “the point is no longer to please everyone, but to please one’s community.

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If you liked Maison et Objet 2018 theme, stay tuned for more news!

Photos © Maison & Objet, Bea Cortell, D.R.


READ MORE: MAISON ET OBJET 2018: 10 REASONS WHY WE CANNOT WAIT FOR IT!


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