Exhibiting at the beloved furniture fair, iSaloni 2017, the renowned luxury brand Vitra has introduced a series of striking pieces in hall 20, stand D9/E16. Namely the Grand Sofà by Antonio Citterio, the Softshell Side Chair by the Bouroullec brothers, new variants of Mariposa Sofa by Edward Barber and Jay Osgerby, a revised version of the East River Chair by Hella Jongerius, and two new, independently developed fabrics.
“Simplicity, serenity and spaciousness set the tone for the Vitra exhibition stand at this year’s Salone del Mobile. We are showing four different scenes in four distinct spatial structures. Our presentation puts the focus on the furnishings, which visitors can try out on site” – Nora Fehlbaum, Vitra CEO.
Vitra Home Collection is characterized by the use of natural materials, such as linen, wool, solid wood and genuine stone, which give character and whimsicality to the stand. Slightly reflective aluminium panels enclose the various spatial structures, leaving gaps in the exterior wall that allow partial views and stimulate the curiosity of visitors to view the inside of the stand.
Furthermore, Vitra Accessories Collection is being highlighted in two display windows that also contain new cover fabrics, reed and linho, and enhanced hues were added to the Vitra Colour & Material Library. Katherina Hennen, Connie Hüsser and Till Weber were responsible for the surprising architectural concept and scenography of the generous and luxurious stand.
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