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Why 100% Design September is the Furniture Fair to Be This Week!

This week, London will be the main stage to dozens of design exhibitions and events to celebrate and promote the city as the design capital of the world. Unfortunately, we can’t multiply ourselves to attend every event but one thing is certain: 100% Design September is the furniture fair to be this week!

100% Design September is one of the main events of London Design Festival and is the largest trade show for architects and designers in the UK. Its 23rd edition returns to Olympia in London for four days, starting today! The show has so many things to see that the hard part will be selecting just a few.


SEE MORE: TRISTAN AUER: LET’S MEET THE DESIGNER OF THE YEAR


Every edition has a theme and everything revolves around it. This year’s theme is “Elements” and everything, since the installations to the conferences and design shows, will be about it. You will definitely hear something related to the fundaments of design or the construction elements of a product.

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The furniture fair is organized in five distinct sections: Interiors, Workplace, Kitchens & Bathrooms, Design & Build, and Emerging Brands. In the first one, Interiors, you will see brands all over the world showing their furniture, lighting, and accessories. Brands like Essential Home and Delightfull will bring mid-century modern inspired designs.

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The Workplace section is for the ones passionate about how the design affects the experience in the workplace, in questions such as creativity and productivity. In the trade show, you can expect revolutionary advances from office furniture and lighting to acoustic panels and storage systems. Arper Bloggers Lounge will be there for the second year to informal talks about workplace design.

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In the Kitchens and Bathrooms section, some of the subjects in the discussion will be eco-friendly materials and techniques and solutions to demonstrate harmony with nature. Brands like Apicer and Concrete LCDA will show their new collections in ceramics and tiles.

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The largest section is Design & Build and is related to home automation, surface innovation, technology and will have a materials showcase. Between the exhibitors, you can find Grestec Tiles and Domus Faces. The freshest design ideas from the most recent talents in the industry are reunited in the Emerging Brands Section. This year, you can be amazed by the work of Odddot, Citradi and Mash.T Design.

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London Design Festival, in its fifteenth edition, returns to venues and institutions between the 16th and 24th September. It starts with Decorex, an internationally renowned trade show who features the most luxury brands from the furniture industry. London Design Fair is also part of the festival and reunites independent designers and established brands from 28 countries. The 4 days fair is the closing event of the Festival and is located in East London.


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