A New Alternative Lifestyle Footwear by THEY New York

THEY New York is a a new brand that’s taking a fresh approach to a lifestyle footwear. Unlike most shoes these days, THEY New York strives to capture a timeless aesthetic, simplicity, and functionality in unisex shoes.

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These sneakers are meant for all. They’re stripped down to the bare essentials, so the utmost focus is given to the material composition and original designs. Japanese minimalism gets a geometric spin with German-influenced Bauhaus. For THEY, beauty lays in keeping it simple and letting the shoe shine on its own.

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THEY was founded by three Manhattan-based friends who share a unanimous passion for minimalist design that captures both practical functionality and an inarguably sophisticated aesthetic.

The founders draw from over 30 years of family expertise in the Japanese footwear industry to present high-quality craftsmanship with the greatest attention to material and compositional details.

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Their goal is to present a new alternative in lifestyle footwear with original designs and a fresh outlook.

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The design is conceived to celebrate design itself, starting with a shoe as our blank canvas. Through it, we embrace a minimalist ethos while paying homage to the geometric precursors of German Bauhaus and modern Japanese graphics and architecture.

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Source: Design Milk

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