A nice ice cream parlor in Mexico

Owners of the conceptual ice cream parlor Gelatoscopio in Mexico City approached design issues with a rare responsibility. To create a small, slightly larger than a regular kiosk, a cafe, they invited two offices at a time – Esrawe Studio and Cadena + Asoc. Concept Design, which came up with an entertaining image and developed such a witty corporate style that Gelatoscopio is now known not so much as the original ice cream, but as a ridiculous facade, past which it is simply impossible to pass indifferently.

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Apparently, the image of the cafe pavilion is inspired by the very name of the Gelatoscopio brand, which can be translated as “learning / watching ice cream”: because the main decorative motif is numerous window-portholes. Some of them pass through and lead to the kitchen: you can make an order or admire (“watch and follow”), how your portion is prepared.

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Other false portholes are fake – some menus are placed on some, and numerous others are turned into flashlights, mirrors and even real kaleidoscopes! The abundance of portholes on the façade inspired the theme of a fantastic submarine, which was defeated by color and shape, clearly referring to the sea wave, and a kind of metal railing, without which submarines are unthinkable.

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The corporate style of the menu plays on the themes of the fantasy machines of the future: huge canned glasses, antenna transmitters. All this is an attempt to return to childhood, play, fun and sincere joy, especially from good ice cream!

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“Ice cream – it’s not just tastes, flavors and textures,” say the architects. – This is also the joy of the moment. Therefore, our design is born of imagination, imagination and delight before the unknown. ”

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